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SEO Share of Voice: The Number Your Competitors Cannot Hide
A competitor can lose rankings for a quarter and still hold the same share of voice. The number is a ratio, and almost nobody can name its numerator. Which definition of winning got installed in your dashboard, and do you remember choosing it?
Martin J.ReportingOct 27, 2026PR Measurement: What Earned Coverage Is Actually Worth
Your coverage report survives the quarter and not the question. One sentence about how the number was built, and the page goes quiet. What would you put there instead, if the same coverage had to be priced against reach you could buy?
Martin J.ReportingOct 27, 2026Message Testing: How to Test Your Own Copy Before You Ship It
Somewhere in your drive is a headline nobody objected to, which is not the same as a headline that worked. You had a deadline, so it shipped, and the only person who read it cold was a stranger. What did that stranger understand?
Martin H.ContentOct 27, 2026Product Marketing Strategy: The 90 Days That Decide a Launch
Ninety days out, every decision about a launch is cheap. Thirty days out, most of them are already expensive, and effort was never the variable. Do you know which segment you are declining, in one sentence somebody could disagree with?
Martin H.StrategyOct 27, 2026Voice of Customer Research: Running It Without a Platform Budget
Forty survey responses can produce four usable sentences. What decides whether you get them? It is settled long before you write your first question.
Martin J.StrategyOct 26, 2026Sales Enablement Strategy: Built Before the Content, Not After
Your rep has a battle card for every objection and still goes quiet when a buyer says you cost too much. So the library grew anyway, quarter after quarter. What would change if you wrote one page before any of it?
Martin H.StrategyOct 26, 2026Product Marketing Frameworks: Which One Fits the Decision You Have
Your product marketing frameworks all passed review this quarter. None of them changed a decision. Can you say which decision each one was built to move?
Martin H.StrategyOct 26, 2026Competitive Intelligence Analysis: From Collection to a Decision
Competitive intelligence rarely fails at collection. It fails because nobody defined what a finding is, so the reading never lands on a decision. Which of last quarter's screenshots changed something you did?
Martin J.StrategyOct 26, 2026
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