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Market Research Online Community: What It Costs Between Studies
You paid 400 people to join a panel, onboarded them, and then asked them nothing for a quarter. What did those thirteen weeks cost, and did anyone price them? The contract you are about to sign prices that silence. Nobody showed you the line.
Martin J.StrategyOct 30, 2026SEO Forecasting: The Assumptions a Tool Cannot Make For You
Position one earned 7.3 percent click-through in December 2023. Ahrefs measured 1.6 across 300,000 keywords two years later. What did your forecast assume in between? Nobody in the room that signed it off can rebuild that number.
Martin J.SEOOct 30, 2026Online Community Building: What to Do Before You Have Members
You will be handed a launch date and told it is the community. The ninety days after it are dull, unpaid work. Will you still be posting into a quiet room in week three? The decision that ends a program like this comes in month three, unscheduled.
Martin J.Oct 30, 2026Predictive Marketing Analytics: Which Prediction Is Worth Building First
Your forecast column has a confidence interval nobody uses. Which prediction did your team build first, and why that one? A model that ships and a model still trusted a year later are not the same achievement.
Martin J.ReportingOct 30, 2026Customer Research Tools: The Four Jobs, the Sample Floor, and When to Skip the Software
You have a shortlist of customer research tools and no way to tell whether it is why the research still feels thin. A platform will organize six conversations beautifully and leave you with six. What count would make any of it evidence?
Martin J.StrategyOct 28, 2026SaaS Pricing Strategy: Running a Price Change, Not Picking a Model
Your price change will be judged in the twelve weeks before you announce it, not the day you do. Which accounts renew inside the notice window, and what are your reps paid to close them? Both answers exist. Neither has been asked out loud.
Martin J.StrategyOct 28, 2026Industry Benchmarks: Telling a Real Gap From a Measurement Gap
A benchmark can be wrong without a single number in it being wrong. Which of the disclosures behind it did you check before the gap became your target? The number is still in the deck, and so is the decision it justified.
Martin J.ReportingOct 28, 2026Competitive Analysis in SEO: Four Kinds of SERP Occupant
You are the person who signs off the competitor list, so you never open the page behind it. Four of those ten domains cannot be outranked by any article. How many of this quarter's briefs point at a slot that was never available?
Martin J.SEOOct 28, 2026
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